The BRM pendulum clock

With a growing clientele always keen for innovation, BRM works without cease to rise to new challenges.

This time the manufacture has pushed the limits by perfecting not a watch, but a unique pendulum clock.

Measuring around 2.8m high and 1m in diametre, it is made of aluminium and the time is set by satellite. The hands are available in white, red, orange or yellow, and all fans of the brand can set it up in their living room, by their pool or elsewhere by simply fixing it to the ground.

"From the excellence of detail performance is born."

A collection of unique models

In 2009, BRM launched its configurator, thereby offering its clients the luxury of creating made-to-measure watches. Building on this success, the manufacture has innovated again and invites you to discover its unique collection of watches, the "Specials".

This collection is touring around France, and is made up of watches of which only a single model has been produced. No two are alike. Each piece will be photographed and delivered with a certificate of authenticity and exclusivity. "You are unique, so is your BRM." epitomizes our luxury image and now, with the "Specials" collection, we can offer you the pinnacle of luxury.

Two cases of 12 watches each will be on the road:

from 28 October to 12 November 2016 at Lepage in Lille

from 24 November 2016 to 4 January 2017 at Printemps Deauville

from 28 November to 19 December 2016 at Les Montres on Rue de Passy, Paris

To be continued...

Technical specification DDF12-44-SQ Special Series

- Grey titanium case and brake disc
  black PVD stainless steel
- Skeleton dial
- Black PVD stainless steel lugs
- Blue hands
- Black leather strap with holes
- Automatic chronograph movement
- Unique model with engraved mass 01/01
Technical specification RG-46 Special Series

- Grey titanium case
- Skeleton dial
- Grey stainless steel lugs and crown
- Yellow hands
- Technical fibre strap with holes
- Automatic movement
- Unique model with engraved mass 01/01

Technical specification V6-SA-GU Special Series

- Brushed stainless steel case with points painted in
  orange at 3, 9 and 12 o'clock
- Black dial with a blue Gulf stripe
- Stainless steel crown engraved with the Gulf logo
- Orange and black hands
- Black leather strap
- Automatic movement
- Unique model with engraved mass 01/01
Technical specification V8-44 Special Series

- Stainless steel grey case engraved with V8
- Black dial
- Blue hands
- Black leather strap with holes
- Automatic chronograph movement
- Unique model with engraved mass 01/01

Technical specification V12-44-BR Special Series

- Bronze case
- Chocolate dial
- Stainless steel lugs and crown
- Grey hands
- Tan leather strap
- Automatic chronograph movement
- Unique model with engraved mass 01/01

with Hôtels & Préférence

Sharing the same high-end luxury philosophy, BRM joined forces in 2014 with Hôtels & Préférence, a hotel chain set up in 2000 which now has over 150 remarkable addresses around the world, offering a range of activities: golf, spas, gourmet cuisine...

Made up mainly of four and five-star hotels, it offers impeccable service in over 20 destinations. The company caters to a clientele that appreciates both luxury hotels and cosy locations with an intimate and friendly atmosphere. Each hotel meets high quality standards regardless of its category.

Sales director of Hôtels & Préférence

Can you describe Hôtels & Préférence in a few words?

Hôtels & Préférence is an hotel group with 150 hotels and 10,000 rooms around the world. Since we were set up in 2000, we have four priority markets: individual clients through our concierge service, travel agencies, companies that organise incentive meetings and seminars, as well as gift boxes.

The chain is made up principally of four and five-star hotels and caters mainly to a clientele aged 35-55 that appreciates both luxury hotels and cosy locations with an intimate and friendly atmosphere.

In barely 16 years, with 150 establishments and 10,000 rooms, the Hôtels & Préférence network is among the top 10 independent luxury hotel chains. How do you explain your success?

The French hotel market being dominated by American groups, a high-end French group was much in demand among hoteliers. As such, we were able to find our niche quickly. In addition, the cost of affiliation to Hôtels & Préférence is very reasonable in order to allow hotels to join our chain.

For individual clients, there was a real need for something new on a very competitive market, and Hôtels & Préférence has been able to offer more personalised services to meet their immediate needs.

What are your goals in terms of development for the coming years?

First of all, in the next five years we are planning for a maximum of 250 establishments.

Further, we have started expanding to the Asian market, notably to China, where we already have seven hotels. One of our main aims is to build on that.

Lastly, two years ago we launched on the luxury car and car collectors' market with a gift box for "Gentleman Drivers". This market operates extremely well and offers numerous possibilities. We would like to see it grow even more.

BRM and Hôtels & Préférence became partners a few years ago now. Anything to say on the subject?

We are both French luxury companies, and we share exactly the same high-end vision that BRM's creations exude. Just like Hôtels & Préférence, BRM adapts to its clients needs and knows how to renew itself to offer unique products. That is without taking into account Bernard Richards' know-how, which can be found nowhere else.

It is funny when you think about it, as we often follow the same schema for development, and our entrance to the automobile market two years ago with the Gentleman Driver gift box brings us even closer to BRM's philosophy.

As for me, I am a big fan of the brand. I have several models myself and I find each one more elegant and fabulous than the last. Bernard is a genius, and I am always delighted when people stop to admire my BRM. I am proud to be a BRM ambassador!

1st Dubai BRM Luxury Karting Challenge

On 24 September on the Dubai circuit, the 1st BRM Luxury Karting Challenge took place. Dubai's greatest luxury car brands came head-to-head for this friendly championship.

20 teams, including Bentley, Lamborghini, Volkswagen, Audi, Maserati, Jaguar, BMW, Land Rover, Infiniti, Zarook, Jannarelly, House of Cars, GI-Event and Pirelli competed for the BRM trophy designed especially for the occasion in the Emirates' colours.

Sponsored by Pirelli and the Dubai Event blog, the BRM Luxury Karting Challenge was the first meeting of its kind allowing the various managers to meet and chat at a friendly made-to-measure event.

The Jaguar team took first place on the podium followed by the Bright Racing and Sea RD teams.

All the participants put up a good fight despite temperatures reaching 35°C.

Don't miss the next event in mid-December!

Mondial de l’Automobile

From 1 to 16 October, Bernard Richards Manufacture had the pleasure of exhibiting its “So Racing” creations at the Mondial de l'Automobile show in Paris. Two exciting weeks ended beautifully when Simon Pagenaud, 2016 Indycar champion, came to our stand to sign autographs!

Thanks Simon, and well done again for this impressive title.

Our warmest thanks to all our visitors. We look forward to seeing you again in two years to share our passion for motorsports once again!

"My friends,

October was a hectic month for BRM, as we attended over 20 events around the world. The largest of them was doubtless the Mondial de l’Automobile where we encountered great success.

I would particularly like to thank Eric Apode from DS, and the Nicolet family at Ligier Onroak Automotive for the loans of the DS 3 performance in the BRM Art Car colours, the Ligier LMP2 Art Car decorated by Costa, and the carbon Ligier LMP3 respectively.

A big thanks to all our visitors for their loyalty too!”

Bernard Richards
The teams at the various events in 2016 will be delighted to present our collection. They remain at your disposal all year round to cater to your needs.
Professional Motorsport Cologne
Cologne - Germany
9 - 11 November 2016
Stand 5075  
78th Roscar trials
Magny-Cours Circuit
11 - 12 November 2016  
Essen Motorshow
Essen - Germany
25 November - 4 December 2016
Stand B118 – Hall 11  
For all enquiries, please contact

Gaëlle (Customer relations)
Telephone: 00 33 (0)1 61 02 08 00

Mélanie (Communications)
Telephone: 00 33 (0)1 61 02 08 08

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